Attraction and Promotion

I remember when I was young, and I would party a lot. We would laugh about how intoxicated we got and how intoxicated we were going to get next time. Getting ‘messed up’, ‘baked’ or a dozen other euphemisms was what I thought was an attractive lifestyle. I had friends who dropped acid and called it ‘cutting tracks’ because it apparently scarred your brain and we thought that was cool.  I was too scared to try acid but I tried other things. Some people would talk about what a magical experience hard drugs were and try and convince me to try everything. Things changed when I decided to get clean and joined Narcotics Anonymous. I still think about what activities or lifestyles I consider attractive, and some people still promote their ideas about what they think is attractive.  Narcotics Anonymous Tradition Eleven says that ‘Our public relations policy is attraction rather than promotion, we need always maintain personal anonymity at the level of press, radio and film’. There are a couple things to consider when looking at the first part of this Tradition.  My public relations policy might not be the same as Narcotics Anonymous. I might be fine with promoting something that NA would not. I like wearing blue jeans, and I love gardening. You might find that an excellent experience too and seeing me in my jeans, working in the garden might be attractive. I could try and convince you that both are excellent choices by promoting them. Narcotics Anonymous would probably not have an opinion on either blue jeans or gardening but I can’t speak for what Narcotics Anonymous would say about either. As a member, when I do speak for NA, it would be as a servant, and my personal opinions should not influence what message I carry on behalf of NA and that can be difficult sometimes.  

The greater the base, as we grow in unity in numbers and in Fellowship, the broader the sides and the higher the point of freedom. Probably the last to be lost to freedom will be the stigma of being an addict. Goodwill is best exemplified in service and proper service is “Doing the right thing for the right reason.” When this supports and motivates both the individual and the Fellowship, we are fully whole and wholly free.

Narcotics Anonymous Basic Text, 2nd Edition, ‘Our Symbol’, page vii

Stacey Ruth, CPC wrote an excellent article about ‘Attraction vs Promotion’. Her article references a common misconception in 12 step programs about Tradition Eleven. I liked this quote from her article and found it really sorted out the difference between attraction and promotion.

Attraction leaves the opportunity for action in the hands of the audience, while promotion leads them into submission.

Stacey Ruth, CPC, Linkedin “The Big Lie About Marketing: Attraction vs. Promotion”

Fellowships, Cliques, and Passersby.

Attraction and promotion covers a wide range on the part of both the audience and the presenters. At one point I thought I was part of one of the many cliques that form in local recovery circles. I believe that cliques are formed to protect members from accountability for their actions.  United we stand and divided we fall. Cliques can ignore the traditions, or manipulate them to suit the needs of the clique. We would all sit together at meetings, and a privileged few would be invited to events. Phone calls from clique members were a sought-after reward for good behavior and formed part of the hierarchy. Being part of a clique can be precarious and the politics are well beyond my grasp to understand. I never function well in cliques even before I got clean and have given up on learning the etiquette of cliques. Cliques are dangerous because they detract from unity by promoting oppression. One danger is that the activities or events can truly be attractive, but promote disunity by oppressing other ideas.

I have found within myself repeatedly, a strong desire to promote my own ideas. I want to talk about who my sponsor is, how many sponsees I have, or my clean time. I will seek like-minded people who can appreciate me and help promote my ideas about what I think is attractive.  I am not the only one. People with clean time congregate with other people who have clean time.  Wildly crazy thoughts seem to make so much sense in the moment and even more sense when you have the support of a clique. Stupid loves company.

I have experienced how complacency is the enemy of members with clean time. It is very easy to develop uncritical satisfaction with oneself or one’s achievements. I hear addicts sharing about their lavish lifestyles and new connections with other cliques. Looking good and feeling good become a mantra. Members talk about The Grace of God’, and how they are miracles in a meeting, but spend the rest of the day completely self-consumed with activities that enhance their own experiences.  Hubris is a lack of gratitude. In the cliques, we used gaslighting to oppress others. Simply present a viewpoint as truth, and act like the victim is crazy when they question it. People say “I don’t know why you don’t want to be apart of”, assuming what they are doing is particularly attractive. I keep my world small and my Fellowship small today. I’m interested in delivering meeting lists and working on websites for NA. I love Public Information.

I avoid members who promote treatment centres in meetings. Some members are confused about what recovery means in NA by trying to blend the two worlds. Other members are only interested in lifestyle but not work. Even after decades clean, member will continue to act like a passersby, doing the minimal effort to maintain what they see as their status in NA. A small percentage are invested in having a good time at retreats, conventions and holidays with members of the cliques that have appointed themselves the governing body of NA. All these behaviors are very much like using and require promotion.

Help Others, not Self Help

“Meet regularly to help each other” (Basic text, 2nd Edition, ‘What is the Narcotics Anonymous Program’, Pg 7), has become the Program of Narcotics Anonymous for me. I believe the purist form of recovery is only found in a home group. I learned recovery skills by attraction, not promotion. The difficulty today is understanding the other person’s perspective and I can only do that by connecting with home group members in service, working with newcomers and continuing to attend meetings regularly. I love my life today and have found myself “enjoying complete recovery and acceptance within society.” (Basic text, 2nd Edition, ‘Recovery and Relapse’, Pg 71) I am not the judge of what is attractive to others, but my life is amazing and by enjoying my recovery and being a part of society, I have a greater impact on the future of Narcotics Anonymous.

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